[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"work-selvee-skincare-en":3},{"id":4,"title":5,"approach":6,"body":7,"description":13,"extension":44,"image":45,"live":46,"locale":47,"meta":48,"navigation":46,"order":49,"path":50,"problem":51,"projectType":52,"results":53,"seo":66,"slug":67,"stack":68,"stem":69,"summary":70,"timeline":71,"year":72,"__hash__":73},"work\u002Fwork\u002Fen\u002Fselvee-skincare.md","An online store for a natural skincare brand.","A fast, own-brand storefront where the ingredient story leads and buying stays effortless.",{"type":8,"value":9,"toc":36},"minimark",[10,14,19,22,26,29,33],[11,12,13],"p",{},"Selvée is a natural, waterless skincare brand that makes its products in small batches. This is its own online store — built to move the brand off social-media DMs and onto a storefront it fully controls.",[15,16,18],"h2",{"id":17},"the-brief","The brief",[11,20,21],{},"The brand was already selling, but every order ran through direct messages and manual follow-up. That does not scale, and it hides the thing that actually sells this product: the ingredients and the care behind them. The site had to carry the brand, tell that story, and take payment on its own.",[15,23,25],{"id":24},"key-decisions","Key decisions",[11,27,28],{},"Products, ingredients, and the journal are structured content, so the team can add a launch or write a post without touching code. The design stays quiet and premium — generous space, one accent, the product photography leading. Checkout is built around local expectations: prices in RSD, familiar shipping, and free delivery over a clear threshold. Everything is designed mobile-first, because that is where the brand's audience already is.",[15,30,32],{"id":31},"the-outcome","The outcome",[11,34,35],{},"Selvée now has a storefront that looks like the brand rather than a marketplace stall, takes orders without a person in the loop, and keeps every sale and customer relationship in the brand's own hands. It loads fast on a phone, reads clearly, and gives the ingredients the room they earn.",{"title":37,"searchDepth":38,"depth":39,"links":40},"",2,3,[41,42,43],{"id":17,"depth":38,"text":18},{"id":24,"depth":38,"text":25},{"id":31,"depth":38,"text":32},"md","\u002Fwork\u002Fselvee-skincare.png",true,"en",{},1,"\u002Fwork\u002Fen\u002Fselvee-skincare","A growing handmade skincare brand had outgrown selling through social media DMs.","E-commerce",[54,57,60,63],{"num":55,"label":56},"100%","Mobile-first storefront",{"num":58,"label":59},"0","Marketplace fees",{"num":61,"label":62},"Own","Brand, checkout & data",{"num":64,"label":65},"Free","Shipping over 3.500 RSD",{"title":5,"description":13},"selvee-skincare","Next.js · React","work\u002Fen\u002Fselvee-skincare","A calm, own-brand storefront for handmade waterless skincare — built to sell without feeling like a template.","4 weeks","2026","sBL5o_GHdURjFORl_2qrn4zhiOdz0gIsH1wrmWq7z6o",1783956934085]