An online store for a natural skincare brand.

Selvée is a natural, waterless skincare brand that makes its products in small batches. This is its own online store — built to move the brand off social-media DMs and onto a storefront it fully controls.

The brief

The brand was already selling, but every order ran through direct messages and manual follow-up. That does not scale, and it hides the thing that actually sells this product: the ingredients and the care behind them. The site had to carry the brand, tell that story, and take payment on its own.

Key decisions

Products, ingredients, and the journal are structured content, so the team can add a launch or write a post without touching code. The design stays quiet and premium — generous space, one accent, the product photography leading. Checkout is built around local expectations: prices in RSD, familiar shipping, and free delivery over a clear threshold. Everything is designed mobile-first, because that is where the brand's audience already is.

The outcome

Selvée now has a storefront that looks like the brand rather than a marketplace stall, takes orders without a person in the loop, and keeps every sale and customer relationship in the brand's own hands. It loads fast on a phone, reads clearly, and gives the ingredients the room they earn.